Our Philosophy

We are New Zealanders.  We love our country and we embrace the Maori concept of kaitiakitanga meaning guardianship of the sky, the sea and the land.

Sustainability of our fishing resource is very important to us, so we are mindful of what we take from the oceans. We believe in voluntarily restricting our take-home catch to what our clients can reasonably expect to eat themselves.

For the fish that we keep, we adopt the Japanese iki method which is widely considered to be the fastest and most humane way of killing fish. The fish are then promptly put in a salt-ice slurry to chill down. We go to great lengths to handle the fish carefully to ensure that it is a top-quality product for you to prepare and eat at home. We offer a filleting service for those that require it, free of charge. You can tell the difference when fish is treated with respect – it simply tastes better!

In situations where fish are coming on board thick and fast, we often implement a catch and release policy. We are careful in how we handle the fish to ensure their survival. Furthermore, we show our clients how to fish seabird smart so that we don’t inadvertently catch or harm seabirds.

By playing our part, we hope that recreational fishing will continue to be a pleasurable and rewarding past time for many generations beyond our own.

Creating lasting memories

When all is said and done, it’s not about how many fish you caught, or how many clay targets you shot.  It is about how good it felt to take a step away from every day life, engage with the environment and connect with the people around you.

We go to great lengths to ensure that your experience with us is fun, comfortable, educational and memorable.

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. – Maya Angelou